{"id":12091,"date":"2019-07-26T07:08:44","date_gmt":"2019-07-26T07:08:44","guid":{"rendered":"https:\/\/www.finoit.com\/?p=12091"},"modified":"2023-11-20T12:42:36","modified_gmt":"2023-11-20T12:42:36","slug":"accelerated-mobile-pages-or-progressive-web-apps","status":"publish","type":"post","link":"https:\/\/www.finoit.com\/blog\/accelerated-mobile-pages-or-progressive-web-apps\/","title":{"rendered":"Accelerated Mobile Pages or Progressive Web Apps: Select the Best For Your Online Business"},"content":{"rendered":"
A short guide to help you choose between Accelerated Mobile Pages and Progressive Web Apps for your online business.<\/i><\/div>\n

Research by Nielsen Labs reveals that stress levels of mobile app users waiting for slow pages to load is \u201cequivalent to the stress of watching a horror film.\u201d While watching a horror film may be fun sometimes, we are sure you won’t like to give such experience to your prospects and customers who are exploring your services and trying to connect with you.<\/p>\n

Slow and unresponsive mobile is not a new challenge for companies whose marketing and sales processes are largely dependent on mobile phones.<\/p>\n

According to the data published on Google<\/a>, in the USA, \u201c94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.\u201d<\/p>\n

Since the unprecedented growth of mobile phones has completely outpaced desktop, companies are making every effort to make their business mobile-friendly.<\/p>\n

What Affects Mobile Speed<\/div>\n

The problem is that the smartphone is a handy device and does not have the hardware to support sites designed for desktop. The result is slow downloading of files and in turn poor mobile experience.<\/p>\n

In the wake of such issues, Google introduced Accelerated Mobile Pages<\/a> and Progressive Web Apps to deliver a faster, richer, and immersive mobile experience. But many business leaders get confused between AMP and PWP and as a result, they are not able to set clear expectations from the app development process.<\/p>\n

Once the business leaders understand the difference between PWA and AMP, we believe they would be able to make informed decisions based on their requirements, which will ultimately help them achieve their business objectives.<\/p>\n

Accelerated Mobile Pages VS Progressive Web Apps: An Overview<\/h2>\n

Tech companies have recently been throwing out many things to help businesses align with consumer behavior. And since being on mobile is one of the most common consumer habits, tech companies have ensured to tap the requirements of consumers and businesses alike. Here\u2019s a brief on what they have to offer to enhance the mobile experience and reduce bounce rates.<\/p>\n

Accelerated Mobile Pages<\/h3>\n

Google designed AMP, a web component framework, to create mobile pages that load quickly. The open-source initiative helps create mobile-friendly copy of the web pages.<\/p>\n

Initially, AMP was launched in Feb 2016 to compete with Facebook\u2019s Instant Articles and later incorporated it into search results. In 2018, the official WordPress AMP plugin<\/a> was released.<\/p>\n

Today, it has been widely adopted for creating web pages that can load almost instantly. The open-source library is compatible across browsers and supports several platforms. Your choice to AMP should depend on the following factors:<\/p>\n

Key Characteristics of Google AMP:<\/div>\n